What We Stand For
We do not exist to own artists. We exist to develop them. Through relentless touring, real-world exposure, and calculated positioning, we sharpen artists into something undeniable.
There are no shortcuts here. No passive development. No empty promises. Only work, only growth, only forward movement — on stage, in the studio, and in the streets.
Whether the path leads to major stages, larger labels, or total independence at a higher level — we prepare our artists to take that step with strength and credibility.
This is a network rooted in covenant. We invest in those who invest in themselves. We create opportunities where none exist. We open doors — and expect our artists to kick them off the hinges.
How We Forge Artists
Relentless Touring. Real-World Experience.
The stage is the proving ground. We put our artists in front of real crowds, on real tours, building the credibility and toughness that no studio session can manufacture. This is how bands are built.
Calculated Exposure. Undeniable Presence.
We don't scatter artists into the void. Every move is intentional — every connection, every placement, every opportunity designed to sharpen their edge and grow their reach.
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Tour de Thrash / Blood Rite Covenant Records — The Manifesto
Tour de Thrash and Blood Rite Covenant Records were forged with intent — not to follow the industry, but to challenge it. Founded by James Roach, this is not a passive label. This is a proving ground. A warpath. A covenant between artists who refuse to be stagnant, and a platform built to push them forward — by any means necessary. We do not exist to own bands. We exist to build them. Through relentless touring, real-world experience, and calculated exposure, we sharpen artists into something undeniable. The goal is not containment — it is ascension. This is a network rooted in loyalty, discipline, and vision. We invest in those who invest in themselves. We create opportunities where none exist. We open doors — and we expect our artists to kick them off the hinges. There are no shortcuts here. No empty promises. Only work. Only growth. Only forward movement. This is more than a label. This is a covenant.
James Roach is the Founder, Supreme Architect, and Commander of the Covenant. Driven by a lifelong devotion to extreme metal and underground culture, he has forged the entities behind TOUR DE THRASH LLC, TOUR DE THRASH Productions, TOUR DE THRASH RADIO, and BLOOD RITE COVENANT RECORDS. James continues to be an innovator and trend setter. Trusted and Respected are signature attributes of this industry pro,
source -AMM READ MORE....
Frank Tosi is a New York based guitarist, songwriter, and creative force best known as the lead guitarist and driving architect behind Another Demon. Rooted in the aggression and precision of classic thrash metal, his style blends razor sharp riffing, melodic darkness, and modern heaviness inspired by bands such as Iced Earth, Testament, Heathen, Nevermore, Exodus, and Unleashed. You can visit his social Media site for updates and the latest social posts.. READ MORE....
The DOOD!
David “The Dood” now officially part of the Tour De Thrash team of dedicated music professionals. Combining technology with underground music culture. He is also the owner/chief editor of American Metal Magazine and creator of the AIR SOCIAL NETWORK, an innovative platform built to connect artists, fans, promoters, venues, and creators through a powerful next-generation music ecosystem. READ MORE....
No Shortcuts. No Empty Promises.
Only work. Only growth. Only forward movement. If you invest in yourself, we invest in you. This is the covenant.